What is the SDGXchange?

The SDGXchange is a hands-on strategy tool creating outside-in business opportunities through positive contributions to the United Nations Sustainable Development Goals (SDGs). The SDGXchange helps business: 

~ Translating the SDGs into local business relevance and prioritizing relevant sustainability issues with the Gap Frame methodology

~ Creative reflection and prioritization based on true business sustainability

~ Co-innovation of new strategic business opportunities beyond current business activities for long-term strategic opportunities

The SDGXchange is a unique hands-on process tool building on the Sustainable Development Goals and the True Business Sustainability typology, making use of the data from the GAPFRAME.org and relevant organizational and behavioural change, innovation and transformation approaches to generate new businesses addressing the challenges of our times.

The SDGXchange provides organizations with a GRIPS process, guidance and support on how to change from an inside-out to an outside-in perspective, and how to embrace true business sustainability into the core of their strategies.

Do you want to learn how organizations are using the tool? Take a look here at lessons learned by four leading Swiss companies: Swisscom, GeorgFischer, ewz and LosingerMarazzi.




Dr. Katrin Muff is a thought leader in the transformative space of sustainability and responsibility at Business School Lausanne, where she acted as Dean from 2008-2015 until self-organization made such a title redundant. She since leads the Thought Leadership activities in the area of conceptual design. Under her leadership, the school focused its vision on entrepreneurship, responsibility and sustainability in education and research. Her business experience includes 10 years at ALCOA (GM in Russia, Industry Analyst for Global M&A in the U.S. and Business Analyst Europe), 3 years as Director, Strategic Planning EMEA at IAMS Europe (Procter&Gamble), and 3 years as a co-founder of Yupango, a coaching consultancy dedicated to start-ups and training management teams.

Dr. Barbara Dubach has been passionate about sustainability for more than 25 years and has gained longstanding, international experience in industry, public and non-profit sectors. As an entrepreneur and initiator she enables engagement and acceleration for profit and non-profit organization with engageability – a center of excellence creating value for all stakeholders and the common good. Her business experience includes many years as Senior Vice President responsible for sustainable development coordination at LafargeHolcim (former Holcim) and the World Business Council for Sustainable Development (WBCSD) in various countries in the world.